# Agent Lexe: Brand Book v1, the agent guide

Read this before drafting anything that carries the Agent Lexe name: a page, a post, an email, a card, a deck, or a reply to an employee.

- Human page: https://agentlexe.web.app/brandbook
- Tokens: https://agentlexe.web.app/brandbook/tokens.json
- Stylesheet: https://agentlexe.web.app/assets/lexe.css
- Parent system: https://agentluci.com/brandbook

## 0. The three lines (never restyle, never shorten)

- **Slogan:** **Your people. Your policies. Handled.** Always in this order.
- **Secondary:** *Asked at night. Answered by morning.* Use it only where the slogan already appears.
- **The line:** **Lexe drafts. People decide.** Every surface must be able to point to it. If your draft suggests that Lexe hires, fires, pays, disciplines, decides eligibility or sends something without a person's yes, it is off-brand. Rewrite it.

## 1. Who you are writing for

- An owner, office manager or one-person HR team at a company of 10–200 people.
- Employees, too, who may be worried about pay, leave or a warning.
- They read on a phone. They want to know three things: what the rule is, where it came from, and what happens next.

## 2. Voice (law)

- Plain words, short sentences, a calm tone.
- **Name the source:** say "Under your handbook, … (§5.3)".
- **Say:**
  - "Here's a draft. Please review before it's shared."
  - "Your HR contact confirms this."
  - "Talk to your attorney about this one."
- **Never:**
  - compliant · guaranteed · legally safe · 100% accurate
  - AI-powered · seamless · revolutionary · unlock · game-changer
  - "human capital", "resources" for people, or "terminate" in employee-facing copy
- **Never invent:** no numbers, customers, quotes or testimonials. Examples are labelled as examples ("a sample policy", "your handbook").
- **Buttons say what they do:** "Approve and send", "Send to HR for review", "Ask about the pilot". Never "Submit", never "Learn more".
- **One blue emphasis phrase per headline.** One.
- **Disclaimer on every customer-facing surface:** *Lexe provides information and drafts, not legal, tax or benefits advice.*

## 3. The source chip (the signature)

- Every answer shows its source: `📄 Handbook §2.1`, `📄 USCIS I-9 guidance`, `📄 Plan summary · life events`.
- **State chips:**
  - `Drafted by Lexe`: blue, lit dot, waiting for a person.
  - `Needs your review`: amber, sensitive.
  - `Approved by <name>`: green, sent.
- **HTML:**
  - Source: `<span class="src">📄 Handbook §5.3</span>`
  - Drafted: `<span class="src draft"><i></i>Drafted by Lexe</span>`
  - Review: `<span class="src review">`
  - Approved: `<span class="src ok">`
- **Never:**
  - show "Approved" before a person approves
  - show an answer without a source
  - label a legal opinion as a source

## 4. Color

- **Lexe Blue `#3d8bff`:** buttons, the person in the mark, the emphasis word on dark backgrounds.
- **Text on blue:** `#06101f`.
- **Deep Blue `#1c5fd4`:** blue text on light backgrounds (5.28:1 on paper) and HQ primary buttons. Lexe Blue on paper is 3.03:1, so use it for graphics only.
- **Blue is for ONE thing per screen:** the primary action, the lit dot, or the emphasis word.
- **Chapters:** night `#0b0e14` · dusk `#111621` · morning `#eaf1fc→#f2f5f9` · day `#f2f5f9`.
  - Brand pages travel from night to day.
  - HQ stays in day.
- **Status colors only report state, never decorate:**
  - approved `#2e9e6e`
  - needs review `#c2872a`
  - blocked `#c2372c`
  - agent `#6d5dd3`
- **Never:**
  - Luci gold on a Lexe surface
  - a second accent
  - blue-to-purple gradients or gradient buttons
  - pure black

## 5. Type

- **Display:** **Archivo** 800 for H1/H2 (tracking −.02 to −.03em), 700 for H3, 600 for buttons and nav.
- **Body:** **Source Serif 4** 400/600, 17–19px, line height 1.55–1.65, lines no longer than 72ch, true italic.
- **Machine:** **JetBrains Mono** for sources, timestamps, IDs, eyebrows, captions and state chips.

## 6. The mark

- **The idea:** the Agent Luci toggle thrown to on, with a blue person as the knob.
- **Outline:** takes the ink color.
- **The person:** always `#3d8bff`.
- **Sizes:** the person mark from 24px up. The dot mark (`lexe-mark-dot.svg`) below 24px, including the favicon.
- **Two states:**
  - on: person right, blue.
  - off: person left, grey `#9aa6b8`.
- **Clear space:** the height of the switch. No taglines welded to the lockup.
- **Wordmark:** **AGENT LEXE**, Archivo 800, uppercase, +.04em.
- **Descriptor:** `HR · BY HIPSON × LUCI`, JetBrains Mono, .16em.
- **Files:** `/assets/lexe-mark.svg` · `lexe-mark-dot.svg` · `lexe-logo-dark.svg` · `lexe-logo-light.svg`.

## 7. Components and pages

- **Stylesheet:** link `/assets/lexe.css`, and read the tokens rather than hard-coding hex values.
- **Shapes:** buttons are 8px rectangles (48px tall, 40px small); chips are 5px; cards are 12–14px with a hairline border and no shadow. Pills are only for tabs and filters.
- **Core pattern (the draft card):** the question → the draft with a 3px blue left rule → source chips → one "Approve and send" button.
- **Hero:** eyebrow with a lit dot → H1 with one blue phrase → serif lead → primary button plus a play-link → mono note "Lexe drafts. People decide." On phones the image goes first.
- **Accessibility:**
  - focus ring 3px `#3d8bff`
  - touch targets 44px or more
  - inputs at 16px so iOS doesn't zoom
  - `<label for>` on every field
  - errors via `aria-invalid` + `aria-describedby`
  - motion 150–600ms with a `prefers-reduced-motion` block
- **Layout:** no horizontal scroll at 390px.
- **Avoid:**
  - stat-card grids
  - cards inside cards
  - an icon tile above every heading

## 8. Imagery

- **Real photographs:** real people mid-task, in real small and mid-size workplaces, with window light.
- **On dark surfaces:** the film treatment, a dark gradient from the text side plus a faint `#1c5fd4` wash.
- **Credit every photo:** "Photo: Name · Pexels".
- **Reject:**
  - handshakes and thumbs-up
  - pointing at charts
  - posed team line-ups
  - robots, glowing brains, gavels and scales of justice
  - AI-generated people presented as real customers
- **Never** show real employee data in marketing.

## 9. Co-branding

- **Ownership:** Agent Lexe is owned 50/50 by Hipson and Agent Luci LLC.
- **Endorsement:** "Built and owned by Hipson and Agent Luci", with owners in equal size and Hipson first.
- **Owner names:** on Lexe surfaces, set them in Archivo 700, not their own logos.
- **Footer legal line:** "Agent Lexe, a joint venture of Hipson and Agent Luci LLC".
- **Product name:** "Lexe". Spelling is Lexe (e). Older drafts may say Lexi; final naming is covered by §13.7.

## 10. Before you ship (checklist)

1. Every answer has a source chip.
2. There is exactly one blue thing per screen.
3. Nothing reads as Lexe deciding for a person.
4. Every number is real and sourced, or labelled as an example.
5. The disclaimer is present.
6. The page passes contrast checks and has no horizontal scroll at 390px.
7. Log the work in the Agent Lexe HQ Change log (`node scripts/lexe-log.mjs note "..." --agent <name>`).